MARKETING

Market 

A market may be considered as a meeting place where, buyers and sellers gather together for exchange of goods. 

Market includes both place & reasons in which buyers and sellers are in free competition with one another. 

Marketing

Marketing refers to all the activities involved in the creations of place, Time, Possession and awareness utilities. 

Marketing is getting and keeping the customers. 

Marketing is a social and managerial process by which individual and groups obtain what they need and want through creating and exchanging of product and value with others. 

Natures of Marketing

The important natures of marketing are as follows :

• Marketing is both consumer oriented and competitors oriented. 
• It starts with consumers and end at consumers  by satisfying their needs. 
• Marketing is the most important functions of management. 
• The long-term objectives of marketing is profit maximization through customer satisfaction. 
• Marketing is an integrated process which is best on strategies and models.
• Marketing is a part of total business environment. 
• Marketing creates mutually beneficial relationship. 
• Marketing as a discipline. 
• Marketing system affects company strategies. 

Objectives of Marketing

The Objectives of marketing are as follows :

• Creations of demand and securing consumer satisfaction is one of the important objectives of marketing. 
• To develop the market field and acquir and reasonable market share. 
• To develop and implement guiding policies for better results. 
• To suggest explication by  read the problem relating to marketing. 
• To find sources for further information concerning the market problem. 
• Giving service to the social organs. 
• To undertake profitable operation and maximize the profits of the business. 
• Building Goodwill. 

Distinction between Marketing & Selling

         Marketing                                    

• Marketing on focuses customers needs. 
• It takes cares the customer needs and wants the develop the products
• It emphasizes value satisfaction of buyers. 
• It is customer satisfaction process. 
• Marketing is long term oriented. 
• In marketing customer first then product. 
• In marketing profits through customer satisfaction. 
• Marketing begins before production. 
• It continuous after sell. 
• In marketing let the seller be aware. 

         Selling

• On focus sellers needs. 
• It starts with products then search for buyers. 
• It emphasizes exchange aspects. 
• It is goods producing process. 
• It is short-term oriented. 
• It selling product first then customers. 
• In selling profits through sells volume. 
• Selling begins after production. 
• It comes to an end with sell. 
• In selling let the buyer.