You see many types of advertisements every day in one form or the other. But have you ever tried to know what is advertisement and what is the need of it?
Advertising is a communicating medium to sell any item through which people are attracted to them by posters, videos, announcements. Today, the largest medium of advertising platform is digital medium in which social media. Plays quite an important role.
Through this post, we will know what is the purpose of advertising and how to write a good advertisement? Why people spend a large part of their budget for it nowadays. Apart from this, you will also know how to write advertisements and what are its benefits.
Have you seen what publicity you still remember? Some promotions are very attractive like "Washing Powder Nirma", Ramesh and Suresh 5 Star Chocolate, Asian paints, Nerolac paints etc. These advertisements will probably be remembered by you too. So let's know in detail what is the advertisement about this and what is the advertisement appeal?
What is advertisement
Advertising is a medium by which people are informed about the quality of a product or services that can influence the consumer and buy that service or product. This whole mass communication is called advertisement.
When a product or service is presented to the public in a unique way that is successful in attracting customers and the sale of that product and service increases, it is called advertisement.
When the advertisement is done through a platform from which it can be reached to a lot of people, then it is called Mass Advertisement.
Publicity is also called Selling art, which is a great medium to reach people.
Through this, the information and quality of the product are told to the customers using photos, messages, video and audio information.
This is another form of development of industries. When production increases in the industry, it is necessary that the product made should not only be transported, but information should be given about that product.
Whoever needs that product will find the product themselves, which will not be needed, they will not waste time on hearing about it. The meaning of saying here is that publicity plays a major role in increasing the popularity of any product.
How that
Let me tell you this after asking a question.
Question
What do you do when the rainy season comes and mosquitoes start biting?
You must have gone to the shop and said that give ALL OUT or MORTEIN!
Now you tell me where did you know about ALL OUT and MORTEIN?
So your answer will be by watching the publicity on TV.
Yes, you got it right, by watching the promotion in TV, we get information about many products and we know and believe it as a big brand.
When a festival is near, like Eid, Holi or Diwali is about to come and you start preparing for it. You also get to see publicity related to the festival.
You will remember the advertisement of Cadbury Celebration, which prepares Diwali special gifts and shows it on TV as a pack.
Seeing the publicity, people give each other as gifts to Cadbury. It is amazing of all the publicity that its popularity is increased to the people so much that it makes its mark as a brand in the mind of the people. In this way the sales are greatly increased.
Live cricket matches During football matches we are shown many types of advertisements on TV and this is a big part of the promotional system.
At that time, people are so attached to TV that they see the advertisement even in the middle of the over.
If a ball is not missed, due to this, we do not go to other channels and all the advertisements that run here are printed in the minds of the people.
You must have seen the advertisement while browsing on mobile frequently, while watching videos in YouTube and while watching TV.
Between watching a movie on television, you must have been bored to see the promotion of many products.
Nowadays, everyone has an Android mobile or smartphone and also has an internet connection. Due to which people spend most of their time online. In this, it is used a lot to watch videos on YouTube.
Meanwhile, many video products are also shown. Through this, we get to know about the products and services used in many lives and their brand value sits in our mind. And in this way we go and buy that product.
What is advertising appeal?
Advertising appeals are a communication strategy that advertising professionals use to attract the attention of others and persuade people to buy.
In other words, your advertising appeal is appealing to people because you are reliable and say you have attracted the sentiment of people, for this you have done logical work.
What is the purpose of advertising?
When a new product is launched, the public does not know anything about it, in such a way, through publicity, its information is very easy to reach every person.
People are attracted to themselves by telling about the quality of any product or service.
The brand value of the product shown in the publicity is created by which people start to trust them.
The impression of that product is made in the minds of the customers. Like people speak Pepsodent or Colgate instead of speaking toothpaste.
By giving discounts on the product, the number of customers is increased and sales also increase.
People believe in the product and people of the whole family like it and use it wherever they go. In a way, make a habit for that particular product.
Due to the product in the market, the balance remains.
Types of advertisement
We use the Internet every day. Every person now uses a smartphone. Whether you open Google or YouTube you will get to see publicity everywhere.
Also, whether you are watching news, cricket, serial or movies in TV, publicity will also be seen there. You see the ad in many ways. These are all different types of advertisements. Let us now know what kind of publicity are there.
1. Persuasive Advertisement:
When a new product is launched, the goal of the parent brand is to attract the consumer to the trial of the product. Each company adopts different methods for this.
Persuasive Advertisement is a way of promoting a product whose goal is to persuade the customer in a situation when there is already a lot of product available in the competition of that product.
Motivating people to buy Trial's products and encouraging them to grow and maintain the brand value of that new product. It also has the chance of increasing customer reliability.
2. Informative Advertisement:
Such publicity work by broadcasting information or information or keeping in mind the business. In addition, the purpose of these promotions is to educate people, develop high living culture, motivate them to achieve the goal of traditional thinking and spiritual progress.
It also aims to provide information about social development, international harmony, wildlife protection, passenger safety.
3. Institutional Advertisement:
Institutional advertisements are published by the commercial institution and are also sent to the people. Such advertisements are used to create trust and confidence in the customer.
For the interest of the nation, large industry groups form nationally popular opinion as an institution. The purpose of advertising in this is social welfare i.e. public welfare.
4. Industrial Advertisement:
The goal of such advertisement is to increase sales of raw materials and equipment.
The use of such publicity is not to attract the common people, rather they aim at those industries or targeted people who use the products associated with this industry.
Whether it is for the purpose of production or for the use of the product.
5. Financial Advertisement:
Financial promotions that happen are related to banks, loans, insurance and mortgage. Through this, companies Motivate other companies in their category to buy their shares.
For this the company shows both its income and expenditure.
6. Classified Ads:
Such ads are delivered to the people at very short and low cost. Such ads are published in newspapers with condolences, astrological, marriage related, greeting messages, purchase, sale, requirement, job vacancy, looking for bride and groom.
Methods of Advertisement with examples:
If you are a business man, own a manufacturer of a product, provide a service, then what are the mediums for you that you can use to promote your product or service? So know that there are many mediums and now we are going to discuss the same here.
1. Television
A recent research has shown that television is still the best and popular media of all publicity. Running ads in television is very expensive.
When a special event takes place, money is taken every second. Such as advertisements shown in the middle of a cricket match, advertisements of sponsors of high TRP shows, promotions shown between Soccar i.e. World Cup football games are very high charged.
Popular events of ads shown on television
Football matches
Cricket matches
IPL T20 matches
High TRP shows jaise KBC, Big Boss
Latest released movies
2. Radio Advertisements
Radio advertisements are broadcast from the transmitter to the antenna in the form of radio waves in the air, and thus the radio advertisements are called by receiving radio waves and listening to the device through which the sound is heard.
Through this, airtime or network is purchased from a station or network to broadcast propaganda. Ads can be broadcast only as sound through radio.
Those who support Radio Ads see it as a profit. It is an expanding medium that is both air and online.
3. Online Advertisements
Online ads use the Internet and use the World Wide Web to attract customers. There are a lot of popular search engines in the Internet which works to show ads.
Apart from search engines, there are websites and mobile app advertisements companies that work to show publicity both on websites and applications. YouTube is also a very popular platform in terms of publicity.
Best online advertisements search engines
Media.net (Yahoo & Bing Ad network)
Apart from this, there are more websites online where we can promote our own things. Even now you can promote your second hand i.e. used goods for sale.
Olx
Quikr
Justdial
4. Print Advertisement
Such promotions are published in a newspaper, magazine, business magazine.
Print advertising is called the way of such Magzine. The first form of Impression Ad is called Classified Advertising.
5. Billboard Advertisement
Billboard Advertisement is called as public place and roadside advertisements which are placed in the form of big banners and posters.
In cities, these types of ads are placed on the side of buildings and roads.
6. Shop Advertisement
The advertisements that are put in the shops are called shop advertisements. In other words, it is also called in-store promotion.
7. Air Advertisements
Advertisements made through the air balloon and advertisements in the Aero plane are called air advertisements.
Benefits of Advertising
Good publicity serves to attract the attention of more and more people. What are the features that improve the quality of a promotion?
Let us know which quality should be in a good publicity.
Innovative and original Decoration:
Before the advertisement is published, it is necessary that the presentation is very attractive. In it, the decoration should be such that the eyes of the people themselves get drawn towards it.
Concentrate on main feature of Product:
Must keep the best quality of the product in ad so that it increases its strength. Let people understand why they should buy this product.
Capable to attract everyone:
The most important feature of any product, whether it is advertising, is that it can attract the attention of the people.
The publicity scene, language and presentation should be such that the mind of the people.
Easily Understandable:
The company that makes the publicity also has to take care of this, that they should prepare such an advertisement which every kind of people can read and understand.
Whether people are from the city or village educated or less educated, the meaning of publicity is easily understood. People are not able to connect with the ad that has to be brainwashed to understand the people, and then later their interest also ends.
Attractive Title:
It is not said that First Impression is the last impression, similarly on the title of any advertisement, the first glance of the people goes and people read it.
Title should be such that the interest of the people should be awakened to what else is written in it.
Advertisement required:
- Creating brand value in the heart of people towards goods
- To inform people of newly launched goods and services
- Creating trust and interest among users and customers
- Influencing the minds of the customers so that they can make that product sit in their mind
- Explaining discounts to increase demand
- Motivating people to buy something
- Comparing information with other lesser goods of other company so that customers understand which product is better.
Importance of advertising
Today is the time when the distance between people has ended. The biggest reason for this is the rapid development of technology every day.
Now the distance has no meaning, everyone can be connected to anyone and anytime.
Every day the market is growing and someone wants to get hold of the market and at the same time wants to make it firm.
Those who are small business also want to enlarge themselves and make every effort for it.
In this episode, they take the help of advertisement and want to make their product accessible to every human in the world.
In the old times, the sources were less and it was difficult to reach people, but right now you can reach your people or service very easily by sitting at home.
For this, different methods of propagation are used as per the requirement. Publicity is very important for a product.
Item / Product Information-
Through advertisement , people get every information related to the product, what use is this item? And what is the speciality of this product, as well as it is known that it is different from others.
Seller's profit-
Through publicity, not only the customer or consumer but also the shopkeeper who sells it gets benefits.
Build market-
People get to know about new products. It is useful in making it a market for that product.
Economic Development-
Publicity also contributes to the service of the nation. People are made aware through publicity. And in this way the market also increases and the level of living of the people also increases. In this way the economy of the country is strong and helps in the development of the country.
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